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websites – mobile – apps 2017-05-31T14:36:45+00:00

” Mobile devices have moved to the center of consumers’ multi-platform universe. They may not be the biggest screens, but increasingly, they are the ones that most engage their owners.”

eMarketer – Key Digital Trends

Which platform to use, what functionality do I need, how do I get noticed and engage with an audience?

Social Insights will help guide you through the process of developing your website or mobile application – from assessment of business objectives to post launch support.

Strategy:

  • Review business objectives.
  • Assess functionality requirements.
  • Set a budget and develop production schedules.

Information Architecture:

  • Organise navigation and content so visitors can easily find information.
  • Develop calls to action and conversion paths that help activate users .

Development:

  • Template design and coding
  • Content development (keyword analysis, writing/editing headings and body copy, writing for the web)
  • Content management system – easy way for you to publish and manage content on your website without having to call a programmer.
  • Third party application integration i.e. social media, email marketing, e-commerce, etc.
  • Search engine optimisation
  • Google Analytics
  • Usability design and testing