Walgreen’s insights into building Communities

Steve MacAlpine —  June 17, 2013

Great insight into a mature social media community

Chris Catania shares some of the challenges he faces as Walgreens’ Corporate Online Community Manager, and what his team is doing to solve them.

  • How to prepare for an online community rollout
  • The best way to make the case for internal social programs
  • What Big Foot has to do with Walgreens’ loss prevention strategies

A big thank you to Walmart, Chris Catania and Socialmedia.org for sharing.

Steve MacAlpine


Brand and digital strategist - founder of Social Insights.