Bio 2017-06-03T09:35:42+00:00

My early days were spent in advertising agencies

I worked with major brands including American Express, Suzuki, Michelin,Volvo as well as a broad range of corporate, travel and FMCG’s.

The company that became Social Insights was launched in 1993 and I’ve had the opportunity over the years to work closely with organisations at various stages of ‘brand life,’ from start-ups to re-launches and across all media.

I’ve delivered strategic brand, marketing, web and e-commerce solutions for diverse organisations across the private sector and for NFP’s and ridden the constantly changing wave of innovation since the internet began.

It hasn’t been dull and I remain an enthusiastic participant.

And I’m fluent with the technologies and social media marketing platforms that are reshaping how brands are being built in this digital age.

 Here are some of the companies I’ve worked with on a broad range of work.

Some work has been project based whilst other business relationships have continued for years.

Ascention, AMP, Australian Red Cross, Austrade, Australian Technology Park, AboutYourData, Awabakal Aboriginal Co-operative, Charities Aid Foundation, CityWest Corporation, Continental Venture Capital, Darling Harbour Authority, Delfin Property Group, Digital Computers, Dynalite/Phillips, Effektiv, Endeavour Group Disability Services, Ebix/Fintechnix, Good2Give, Homebush Bay Corporation, House With No Steps, HUBB Financial, Mirvac, Natasa Mining, NSW State & Regional Development, Olympic Co-ordination Authority, Optionetics, NSW Property Services Group, Revlon, SOCOG, Sultanate of Oman, Tourism New South Wales, Travelodge Hotels, United Capital Securities.


“Social Insights provided invaluable guidance and leadership in rebranding the organisation, from developing a market picture, to renaming, style guide and a new website that clearly articulates our offering and Value Proposition.”

Ben Norsa - Director, Ascention

“Steve and Social Insights worked on the broadest range of brand and marketing projects for over 9 years at the Australian Technology Park. They always delivered.”

Ruby Chronis - Director Sales and Marketing, Australian Technology Park

“Steve MacAlpine worked with us since our inception in 1997 and has always delivered on the widest range of briefs. They named the company and clearly positioned our brand in a competitive market. Projects have included branding programs as well as creative and media campaigns for our investor education programs. We have always valued their can–do attitude and the belief that they have had a genuine interest in our success

JP Drysdale – CEO , Hubb Financial / OptionsXpress

“Steve MacAlpine accurately positioned our hotels in the marketplace by creating excellent communication platforms via our website, general collateral, television commercials, print media and radio.”

Stephen Ricardo - Group Marketing Manager, Travelodge Hotels

“Steve MacAlpine designed and developed the initial stage of our Oman Tourism website. His project management skills, ideas and creativity assisted us every step of the process. We’ve now created a comprehensive platform for future marketing and development with our online presence with some outstanding comments about his work. I highly recommend Steve and his team to any company that is wishing to develop a web solution for their business.”

Mona Tannous - Manager Australia & New Zealand, Sultanate of Oman Tourism

“I worked with Steve’s company for over 6 years and he was one of my most favourite vendors/contractors to work with. He and everybody else at the agency are extremely personable and reliable. Working with a partner who you can trust, especially if he is on the other side of the planet is simply invaluable. His core competency is branding, business development and media buying.”

Anat Nulman - International Operations and Marketing Manager, Optionetics

“I have worked with Steve for over 10 years. A variety of areas including an extensive corporate re-branding exercise. Most recently worked with us on developing our online strategy including the design and development of our new website. We continue to work with Steve on various marketing strategies.”

John Groves - Owner/Chairman, Fintechnix/Ebix and Effektiv

“Steve did a great job for us at HWNS in building our marketing capability.”

Andrew Richardson - CEO, House With No Steps

“Steve is a media professional. He’s worked above the line, below the line and on the line. He’s got a good creative head, has a great team and knows how to turn a job around quickly. This is not an easy task and is a testament to the respect and relationships he has with his suppliers. His team can handle just about anything at any level. They’ve done some great projects for us.”

Mark Tesoriero , Partner, Media Zoo