How will you use your mobile this weekend ?

Steve MacAlpine —  March 15, 2013

Weekends and mobiles

I don’t really change my web habits that much over the weekend and I’m happy to be (mostly) always connected. I even have a totally waterproof case for my iPhone so I can take it out paddling in the ocean as a safety precaution (and maybe for a couple of instagrams.)

This Google infographic illustrates just how entrenched mobile devices have become in Australia in an amazingly short time span.

“We’re checking the weather on our phones before we’re even out of bed on Saturday morning.

Then we get chores out of the way: online banking, and booking travel.

Early Saturday afternoons are dedicated to sport on our smartphones just as in our regular lives, and as our stomachs rumble in the evenings, we get out our smartphone to search for restaurants and make bookings.

The late afternoon Sunday shopping expedition on foot is preceded by a mobile search spree for hot deals, and there’s a new Sunday night ritual in Australia; checking our social media profiles from the comfort of the sofa or bed.’

 

Insights into the Mobile Aussie Weekend

 

Australia has one of the highest rates of smartphone adoption in the world.

A recent Google study conducted with IPSOS Media CT shows that:

  • Australia’s smartphone penetration is now 52%, a significant increase from 37% just last year
  • Mobile search, video, app usage and social networking are prolific. Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (48%)
  • Appearing on smartphones is critical for local businesses. 86% of smartphone users look for local information on their phone and 88% take action a result, such as making a purchase or contacting the business.
  • Smartphones are critical shopping tools with 94% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases across channels. 28% of smartphone users have made a purchase on their phone .

are you ready ?

Steve MacAlpine

Posts

Brand and digital strategist - founder of Social Insights.