Google’s Penguin update

Steve MacAlpine —  May 27, 2013

Google'sPenguin update

I’ve always welcomed Google’s search updates

Black Hat SEO practitioners have always annoyed me and I still remember those potential customers who just didn’t get it..anyway..simply put…Google’s strategy has been to sort out those who seek manipulate search so that Google delivers better quality search results to users. We should all welcome this… unless you’ve been trying to game the system of course.

So what’s new?

“The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper…”

Google are very clear about their mission – here’s a Google vid on ‘Webspam Content Violations,” which are at the core of the Penguin update.

It’s all about the user…

  • develop high quality content
  • become an authority in your space
  • engage with your audience via social media
  • if you’re flirting with Native Advertising  (which I’ve always seen as a new term for Advertorials) ..Google says that’s OK provided that there is clear and conspicuous disclosure.
  • Don’t Link Spam

Matt Cutts is Google’s guru of search, so it’s always worth paying attention when he talks about search updates:

Here’s a recent post of mine on Google Search Strategy which talks about the phenomenal reach of Google search in our market and how to legitimately rank higher in search.

And if you are a SEO geek this post from SEOmoz should get your algorithm’s going….

Penguin 2.0/4 – Were You Jarred and/or Jolted?

Steve MacAlpine

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Brand and digital strategist - founder of Social Insights.