Did you know that Google accounts for 94% of Australian search?

Steve MacAlpine —  March 26, 2013

Time to get your Google strategy sorted out

google-knowledge-graph

I remember when Google launched Knowledge Graph back in May 2012. Some of my clients (well one in particular) were dismissive and believed that their offshore SEO deal ( read..key word stuffing and dodgy back links) was the way to go.

Oh my, how times have changed….some sobering stats:

  • 80% of visitors to a website begin by typing keywords in the query box of a search engine
  • 42% click on the website in the #1 position on the search page
  • 90% click a website on the first page
  • 93.67% of Australian search is via Google*

Semantic search and the Knowledge Graph were also code for Google’s war on the old black hat SEO  brigade.

Google has an agenda around authenticating content

That’s no secret.

Google rel=”author” was launched towards the end of 2011 and it’s been fascinating to watch it grow in importance as part of the Knowledge Graph strategy.

It really is time to rethink your SEO strategy and develop a Google strategy. Google authorship tags have become an essential tool for anyone who wants to get noticed/increase their SERP’s

Building a strong, credible and Google authenticated social profile will impact your ranking and visibility on the net.

Here’s an overview from Matt Cutts, head of Google’s Webspam Team in an interview with Brady Forrest, Technical Evangelist at O’Reilly Media about annotating the web, search, rel=”author”, HTML5 markup and fitness gadgetry.

How to Implement rel=”author”

Google needs to complete a circuit of verified trust between it and an author’s published content.

For you to participate in this program, you need to have two things:

  1. A verified digital identify owned by Google that links to your published content (a Google+ profile)
  2. Your published content needs to reference you as the author and link back to the verified digital identity

Here’s a handy and definitive ‘how to’ from Search Engine Land  and be sure to bookmark and visit the Google Webmaster Tools page for any updates.

* Google Search Engine 93.67% of Australian Search Feb 2012 –  Feb 2013  via StatCounter

Steve MacAlpine

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Brand and digital strategist - founder of Social Insights.