Measure your Linkedin Success

If you are a Hootsuite user like me, you’ll find this slide deck a handy reference. Yes you can access data via the Linkedin platform but if you want to manage all of your social media activity from your central dashboard and develop custom reports to measure success based on engagement metrics, then I’m sure you’ll find this useful.

Visual storytelling

Leading global brands and charities have turned to visual storytelling to craft distinct brand identities and develop an emotional connections with customers and donors.
Whilst this is hardly groundbreaking news, visual storytelling is being driven and amplified by the amazing success of platforms like Instagram. And we are seeing all the major platforms Facebook, Twitter and just yesterday, LinkedIn fine tune their visual presentation for larger imagery and video.

Nice infographic on Visual Virality from NewsCred that tells an interesting story in itself.

I always post KPCB Internet Trends

Why? Well Kleiner – Perkins- Caulfield- Byers are usually ‘on the money’ and considered one of the most successful technology investors and behind a host of brands including Groupon, Klout, Flipboard, Zynga, Jive and Path to name a few, as well as group of leading Greentech companies.

An essential read for anyone in the industry..

  • The phenomenal growth of mobile data traffic
  • Cybersecurity trends
  • Big data and privacy
  • Dual screening
  • China as a leader in mobile commerce
  • Cyptocurrencies

and much more…

Remember..engaging your community in the space that you control has never been more important.

I’ve been talking the value of community for years and have often ended up in heated discussions about the merits of Facebook vs your own platform as the site for community. Yes Facebook has it’s place in social media marketing but and it’s a big BUT….

You don’t have control over the Facebook platform!

  • Facebook is a closed platform
  • Facebook’s constantly changing algorithm makes management difficult
  • you don’t get SEO benefits on your site
  • the content belongs to Facebook
  • you don’t have control over your community
  • Facebook isn’t free and that’s why the algorithm keeps changing – plan to pay to have your messages delivered
  • you don’t own the data & that’s what it’s all about 

“Everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off Facebook based on data we have on Facebook.”

Yes Facebook can be part of your social media marketing program if your audience is there…

So where should your community be?

1. It’s the website that you own.

2. It’s your domain name.

3. It’s your content that you’ve developed for your audience.

4. It’s the relationships you build in the discussion forum that you moderate on your site

5. It’s the data you collect about your community that you treat with respect

Speaking of communities

..the folks at Community Management have just released their ‘State of Community Management 2014’ and there is much to be gleaned …definitely worth a read!

State of Community Management 2014

“What you’ll see in the data is that community management is standardizing – but still not mature or completely integrated into core business processes. Most community initiatives now have approved community strategies, which is fantastic – and quite a change from the early days of shiny object syndrome. However, all to often those strategies are not mirrored by approved and resourced roadmaps, pointing to one of the biggest challenges in the space today – funding the resources and programs that will translate aspirations to reality.

Also encouraging is that the vast majority of best-in-class (most mature) communities can measure value, indicating an important shift in the market from something that was considered innovative and unproven to something that is understood and measurable.”

 

 

A guide for my fellow Hootsuite users…

The post HootSuite Analytics: Best Practices to Measure Social Media for Business appeared first on HootSuite blog.

Being successful on social media means being able to tie your social efforts to the success of your business. One of the best ways to make this connection is with social media analytics.

By tracking your social activity with analytics, you will be able to assign value to what you are doing. Tracking your social media activity will also help you learn from, improve on and measure your results.

To help you understand why social media analytics are important, Our helpful Social Media Coaches have created a simple guide called Social Analytics – Measure Your Social Media Success.

A variety of analytics tools are available in your HootSuite dashboard so you can simply and quickly track the success of their social media campaigns. With HootSuite analytics you have access to a complete and comprehensive picture of your social media participation, making it easy to see and understand how your social media is working for you.

 

From traditional fundraising toward social fundraising

This Hootsuite Case Study prepared by @sam_milbrath highlights how the Leukemia & Lymphoma Society of Canada (LLSC) tackled the challenges  of social fundraising while centralising control and empowering teams to embrace social.

In doing so, they launched a coordinated, national campaign push that resulted in a 900% increase in registration of their annual Light The Night Walk.

The Challenge: Coordinating Nonprofit Resources

Coordinating resources and staff fluctuations for campaigns or events is a challenge. For the LLSC, having a robust social relationship platform is part of the solution.

Patricia Gilmore, whose role includes managing the nonprofit’s social media strategy, ensures control of their social channels using HootSuite. She manages their national channels and oversees all regional communications that are monitored by chapter teams. Using her dashboard as a centralized control room, she can administer team permissions, oversee content and ensure their social success.

“HootSuite, coupled with personalized education from HootSuite’s Social Media Coaches, lets us leverage our regional leads to engage in social on our organization’s behalf” – Patricia Gilmore, LLSC Social Media Manager.

Results: National Campaign Saw 900% Increase in Registration

LLSC used HootSuite to launch a coordinated, national campaign around Light The Night regional events, choosing to launch on World Cancer Day so they could leverage the conversation that was happening around Cancer globally. They created timeline posts, cover photos, posters and shared hashtags such as #LightTheNight4WCD across their chapters.

By coordinating their efforts nationally, traffic to their website increased by 700% and registration for the 2014 Light The Night walk increased by 900% from the year before.

“By banding together with one voice and one message, we were able to drive incredible results while tying it back to our mission” – Patricia Gilmore.

It’s critical that you understand your target audience and what type of content they want to consume.

Today people make instant decisions and your chance of engagement is a challenge. People evaluate the level of relevance that you display via your communications  against their wants, needs and desires and make will make their decisions accordingly. In this digital age of social media and content marketing it seems blindingly obvious that in order to be able to deliver relevant content ..you need to understand what’s going to ‘tick the boxes’ for your audience.

What is a Persona?

“In marketing and user-centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.” Wikipedia

Where do you start?

A persona describes your audience behaviours, job role, responsibilities, priorities, and personality traits, it puts human attributes to a homogenous marketing description and allows you to craft a message that will resonate.

Topographics – the competitive environment as a whole and the user’s behaviour within the environment

Psychographics – what customers do psychologically as part of their decision making process

Demographics – the customer’s attributes and how they affect the decision making process

Thanks to the team at Uberflip  for this handy roadmap…

 

Buyer Personas 101: How to Build the Perfect Profile

“The most effective way to drive results from Twitter is through one-on-one interaction between a brand and their audience.”

If you are using Twitter for business the bottom line is that no matter how many followers you might have, to be effective you have to get ‘close’ with your customers and develop what Tapaiyoti calls pro-active relationships to help consumers across their different buying stages.

One of the biggest untapped opportunities for brands can be found in brand relevant engagement opportunities defined as a social lead.

Social leads are actionable opportunities in which a brand should engage. They could be someone tweeting that they’re thinking about buying a product/service that you sell or it could be someone tweeting that they’re having an issue with your product. The fact that these conversations have actionable intent make them highly relevant to a business and present an opportunity for engagement that creates a strong relationship that could ultimately lead to a sale.

Social leads aren’t as scary as you thought!

This slideshare was prepared by Tapajyoti Das, Co-Founder at Leadsift  and originally appeared on the Hootsuite Blog. Leadsift is a cloud platform that sifts through millions of social media conversations to deliver clients relevant and timely business opportunities. If you are a Hootsuite user you can download the Leadsift App straight from your HootSuite Dashboard now.

We all know that ‘engaging content’ is the way to build online connections.

And that brands are investing substantially in content across various platforms ….but the major problem is that all of that hard content development work, runs the risk of disappearing into the void after publication.

Creating a Social Hub

Twine Social has just launched an impressive content curation platform that offers a solution.

‘..a powerful social platform, bringing together your social media content and streams from around the web. Our easy-to-use user interface enables you to quickly connect your social media profiles, moderate content, and promote your social media profiles in real time.’

What is useful is that you can select hashtags and search terms around your brand and they also offer a Pin option that enables a Pinterest-like feature that allows you to highlight specific content.

(no affiliation) just think that Twine Social is worth a look… click on the image to have a look at my Social Hub on the home page.

Social-Insights-Social-Hub

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Australia’s connectivity lags behind our region and the rest of the world!

Akamai’s Q3 2013 “State of the Internet” report analyses Internet connections in locations around the world based on data from Akamai’s Intelligent Platform.

As this table shows, East Asia is leading the charge…

At a country level, South Korea had the highest average connection speed at 22.1 Mbps, while Hong Kong continued to have the highest average peak connection speed at 65.4 Mbps. Globally, high broadband (>10 Mbps) adoption jumped 31% to 19%, and South Korea remained the country with the highest level of high broadband adoption, growing to 70%. Global broadband (>4 Mbps) adoption grew 5.8% quarter-over-quarter to 53%, with South Korea taking the top slot for this metric as well, with an adoption rate of 93%.

akamaiinternet

So where does Australia sit in the Global Rankings?

Average Connection speed – 43rd

Average Peak Connection Speed – 30th

Hi Broadband Connectivity – 37th

APAC-internet-speeds
APAC -Hi-broadband

Australia is still struggling with the NBN broadband plan

At the recent Senate Select Committee on the NBN, iiNet’s submission noted that

‘the NBN policy should establish a clear set of objectives that focused on productivity, job creation, export opportunities, and improved regional, industry and competition outcomes.’

I couldn’t agree more!

You can download the Akamai Report here