Best Practices to Measure Social Media for Business #Hootsuite

Steve MacAlpine —  April 16, 2014

A guide for my fellow Hootsuite users…

The post HootSuite Analytics: Best Practices to Measure Social Media for Business appeared first on HootSuite blog.

Being successful on social media means being able to tie your social efforts to the success of your business. One of the best ways to make this connection is with social media analytics.

By tracking your social activity with analytics, you will be able to assign value to what you are doing. Tracking your social media activity will also help you learn from, improve on and measure your results.

To help you understand why social media analytics are important, Our helpful Social Media Coaches have created a simple guide called Social Analytics – Measure Your Social Media Success.

A variety of analytics tools are available in your HootSuite dashboard so you can simply and quickly track the success of their social media campaigns. With HootSuite analytics you have access to a complete and comprehensive picture of your social media participation, making it easy to see and understand how your social media is working for you.


Steve MacAlpine


Brand and digital strategist - founder of Social Insights.