Many consumers refer to social networks as part of the product research process – 67% on an occasional basis and 33% on a weekly basis.
On two in five occasions, this research ends in a purchase. Clothing/ fashion is the category most likely to be researched, followed by music and electonics.
Discounts and giveaways continue to be one of the most attractive forms of content, however strong brands or compelling products have no trouble attracting an audience keen to engage in news and imagery.
While more agreed with statements in support of advertising than disagreed, conventional wisdom is solidifying around the medium as more suited to social conversations rather than push-based advertising.