Permission based marketing via email works
Communication between brands and organisations has undoubtedly shifted to developing consensual relationships. Transparency and trust are the imperatives. This is expected by consumers and now widely accepted by marketers.
In my last post on the IBM C-suite Study, “The Customer-Activated Enterprise”:
‘90% planning to collaborate more extensively with their customers in the next five years and around 60% plan to directly engage their customers and apply what they learn to guide their business strategies in the next three to five years.’
Permission based emails are a vital component in your integrated marketing mix especially if you are a B2B company trying to nurture leads with targeted messages..
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