I’ve been putting this new website together….
and the process made me think long and hard about what I wanted to do with this blog.
Not so much from a business perspective, it’s more about what will keep me enthusiastic about the discipline of putting my thoughts out into cyberspace.,
There’s just so much noise, posturing and snake oil salesmanship going on, that sometimes, you could just not bother.
So I went back to the first post I ever did on August 10, 2009 for some inspiration and I thought that I’d share it with you….
“Hi, I’m Steve MacAlpine and I do like a chat, though a BLOG is a different thing of course.
So why do it ?
To promote the company..sort of..although it’s not really what it’s about for me.
Maybe it was the Seth Godin and Tom Peters interview, talking about ‘humility and metacognition’?
Or perhaps it’s just the opportunity to share my observations about this rapidly changing world that we live in with a few mates.
Given my baby boomer status I’ve been both an observer and enthusiastic participant in this ever changing marketplace.
I still keep my first computer, a Macintosh SE as a bookend in the studio as a reminder of how amazing the journey has been.
“I want to stay as close to the edge as I can without going over.
Out on the edge you see all kinds of things you can’t see from the center”
The pace of change for marketers can be overwhelming.
Relationships between brands and consumers have undoubtedly changed in a marketplace where Alvin Toffler’s vision of ‘information overload’ is a reality and consumers are justifiably wary of the avalanche of choices that bombard them on a daily basis.
So if you tune into this blog expect news and views together with a few rants and raves and hopefully you won’t find it boring.
Everyone’s input will be most welcome. It’s a conversation after all.”